Something about Pres. Donald Trump has interested me since I first took notice of him in the news, long ago, and that’s his very simple way of speaking. He repeats himself constantly, he puts things in very plain words using very common language, and then says it again and maybe a third time. He seldom uses big words, he keeps it simple and by repeating himself, leaves no room for error of his meaning.

Listening to him, a person can get the impression that here is a man of only modest intelligence. While he constantly touts his successes and brags himself up, he does so in simple terms using simple words, and seems like a rather stupid man who thinks much too highly of himself. What a mistake that is, to think so. People are likely then to try to appeal to his ego and disregard his possible negotiating skills.

This is a masterful act by a man who knows to never show his cards. When people are off their guard it’s much easier to maneuver them into giving you the deal you want.

2 Responses to “SIMPLE WORDS”

  1. Ernesto Ribeiro says:


    The best strategy in Public Relations is make your enemies UNDERSTIMATE you.

  2. Black Sheep says:

    Exactly right, Ernesto.