I bought an item on ebay that the seller misrepresented in his photos of it. It was obvious misrepresentation, so I didn’t bother to contact him first, I just went ahead and left him a Negative Feedback.
He was very upset and sent me a string of whining, childish emails complaining to me about the great harm I supposedly just did him and all small ebay businesses. I told him why he got the bad feedback and instead of him admitting the plain fact that he hid a major flaw in the item, he complained to me that I was a bad person for responding as I did.
I had one item up for sale on ebay so he created a fake account under a different name and used that account to buy the item from me. I had to send it after he paid for it, and sure enough, he then left me a negative feedback, lying about the item and the shipping of it.
So. This morning I used one of my other email addresses to create a new ebay account, and bought one of his items. Paid for it. He has to send it. In a few days I’ll buy another one. In a week or so I’ll buy another one, and the week after that and the week after that.
And one by one, I will leave him negative feedback for each item until his feedback ratio is so bad no one will buy from him. He can’t do this back to me again as I have no more items for sale and you can’t leave negative feedback to buyers, only to sellers.
In this way we teach the young and foolish that dishonesty and denial are poor practices in both business and life. Confucious might have said that, and I definitely just did.